From February until late March Insider Sports Marketing will be in charge of staffing the Combo Tour events. These events will mostly be held in the Southeast United States at numerous NASCAR Races. Race fans enjoyed all the various display elements and were drawn throughout the display to each zone by fun and rewarding activities: • Gaming Zone included great new EA Sports games, table tennis and the prize wheel to receive branded merchandise. • Tailgate Zone included Baggo challenge and the free sample tent. • Grilling Zone drew fans in to participate in the NASCAR Trivia Grilling Session every hour. • Home Theater had sneak peak version of the EA Wii NASCAR racing game and NASCAR themed movies, as well as, the opportunity to sign up on site for your chance to win your favorite zone. • Two roaming photographers interacted with consumers taking digital pictures of visitors in their favorite Man Zone area and distributing the UMZ picture retrieval card /lanyards that serve as remind for consumers to register to win their own UMZ.

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